We are thrilled to have Book-To-Film producer Eric Mofford join us to answer all of our questions about elevator pitches, his favorite loglines—and why describing your work quickly is useful even if you never want to see your name in lights.
We talk about how pitching works in Hollywood, why book-to-film titles are consistently strong sellers—and why actors may be the animating force behind these new projects.
Eric Mofford is a producer, line producer and budget consultant. He has been involved in over 150 film, television and web productions as well as numerous music videos and commercials. His credits include the Emmy-winning television series 24 and the iconic indie feature, Daughters of the Dust. Recently he served as Head of Production at Lone Wolf Media overseeing documentary projects for NOVA, Nat Geo, Animal Planet, Smithsonian Channel and PBS. Previously, he served as Head of Production at Lady of the Canyon where he produced projects such as the dramatic television pilot, Finding Hope, with Chris Mulkey, James Morrison, Darby Stanchfield and Molly Quinn; and the comedy documentary, We’ll Always Have Dingle, shot in Kerry County, Ireland. He also served as Head of Production at Unconventional Media, producing the Emmy-nominated award-winning documentary, Houston We Have A Problem, and the live action portions for the EA video game, Need For Speed: Undercover, with Maggie Q.
Mofford, a member of the DGA, has written and directed projects for Disney Interactive, Saban Entertainment, The Discovery Channel, Image America, United Way and TBS. He co-produced Senior Year, a 13-part PBS documentary series on high school. He has sold two feature film screenplays and has various projects in development. His dramatic blues film, Travelin’ Trains, won a dozen national and international film festival awards and continues to play in art museum showcases over 25 years later. He has done schedules and budgets for both large studio productions and small indies and has shared that knowledge teaching numerous media workshops, both in the United States and internationally.